What makes a meme take off?

sciart0
Aug 7
1 min read

The 3 rules of virality

KEY TAKEAWAYS

In this week’s Mini Philosophy interview, I spoke with the philosopher Idil Galip about memes.
Galip argues that memes are a hybrid of language and art, conveying complex emotions and ideas with humor and brevity, much like poetry or literature.
Galip identifies three qualities that make memes go viral: They are surprising, relatable, and versatile.

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