The Consumerization of Health Care: How Patients Are Reshaping the Industry

About half of the nearly 10,000 respondents to a ten-country BCG survey said they regard health care as just another consumer good, like something purchased in a supermarket or from an online retailer.

Further, 67% want more control over health care choices, including treatments, medicines, and care options, and more than 60% expect the same convenience from health care that they’d get from a retail store.

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