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Companies Are Desperately Seeking ‘Storytellers’




Quick Summary

  • The percentage of U.S. LinkedIn job postings including “storyteller” doubled in the year ended Nov. 26.

  • Executives mentioned “storyteller” or “storytelling” 456 times this year through Dec. 8, up from 359 in 2024.

  • The decline in traditional media, with print newspaper circulation down 70% since 2005, fuels the demand for corporate storytellers.

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