Will AI Become the Best Car Sales Advisor?

The days of fragmented, opaque, and frustrating car-buying journeys are numbered. Use of GenAI by consumers has already forced companies in many sectors to play catch-up—and the auto industry will be no exception.

KEY TAKEAWAYS

The rise of Generative AI is poised to completely transform every aspect of the car-buying experience. To thrive, every industry player must act now.

• From finding their ideal car to making the best deal, consumers in large numbers are already turning to GenAI advisors for guidance.

• Carmakers must embrace the change, providing input to AI assistants and multi-brand marketplaces while devising their own branded assistants.

• Dealerships, marketplaces, and financers and insurers must also position themselves to maintain their competitive position in the new AI-driven landscape.